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尽管新能源车势头持续生猛，但市场总能给到最为真实的反馈：
纯电“退热”，用户“退烧”，关于新能源的想象“还要加个油箱来实现”。即使新能源车依旧在舆论上收割着流量，但根据乘联会最新数据显示（截止6月），燃油车依然以51.6%的市占率处于优势。不过，份额上的优势并不代表高枕无忧。相反，混动车型的热销，也让燃油车面对的是压力更大的市场环境。这就说明，尽管燃油车在当下还没有“过时”，但如何守住局面也成为了当务之急。
这就需要：第一点，是不能再走传统做燃油车的思路。第二点，要有一款在同级中有着标杆背景的燃油车，能用自身迭代的创新，达到面对新能源车时能够硬碰硬。并且在新能源具有长板的智能与舒享水平上，具有足够的抗衡力。由此，来促进燃油车市场的整体更新与提振。
而新晋上市的全新一代迈腾，就肩负着这样的重任。
【再卷，也要知道怎么正确的往前跑】
在中国汽车市场中，“得中级车者得天下”早已成为行业内的共识。这来自于中级车本身所具有的价值性上。对于车企而言，中级车市场同时兼具着维持品牌价值力、保持与拓展销量大盘的重任。由此，也让这一市场中一直处于新来者跃跃欲试，先来者高度承压的状态。
2024年以来，中级车市场风浪很大。
一方面，是合资品牌在新换代车型上打起了价格战。某些车型甚至拿出了一个在A级车型中，都颇有竞争力的价格。曾经较为稳固的价格与价值体系，正在面临“被动性”的重塑。
另一方面，是中级车市场的用户更加理性与务实。既需要燃油车在续航、补能上的无焦虑感，更需要在智能与舒适层面追求更新的升级体验。
这样带来的一个直接结果就是：内卷的态势愈加严重。
内卷之下所带来的价格战，也成为了一个双刃剑。
在价格战的狂欢之下，或许能够收割短期的销量红利。但从长期主义的角度看，也将会影响到品牌未来进一步发展的筋骨。一但通过降价而带来的性价比，在用户心智中成为一种习惯，品牌势必将难以再获得未来继续冲高的机会。
因此，市场再卷，也要知道怎么正确的往前跑。
全新一代迈腾的上市，则给同级中的入局车型，示范出了一种正确向前奔跑的姿势：
从价格维度上，坚守自己本应具备的价格底线。尽管，消费者们都希望价格“便宜起来”。可一但便宜到脱离常理，反而是对产品本身价值的一种反噬。而从价值维度上，则通过自身洞悉主流趋势的迭代进化，在智能、舒适、动力体验上，做全面“对标新能源化”的增值。
曾经，迈腾用同级别标杆级的产品表现，一直都是行业内被广泛对标的车型。这是因为迈腾在每一个用户关注的价值点上，都做到了没有短板。而如今，随着全新一代迈腾的上市，也代表着其将正向的塑造出中级燃油车的全新价值。
【用创新的增值感，穿越周期与波动】
在全新一代迈腾上市之前，中级燃油车市场中，实际上充斥着一种焦虑的情绪。
这是因为在新能源为大趋势的行业发展周期中，充满了太多的波动。新能源车在智能与舒适上的高歌猛进，以及对于中级车市场的觊觎，都让传统的燃油中级车充满了危机感。曾经，中级车市场的定义权来自于燃油车。而如今，新能源车则正在刷新着这一市场。
对于燃油车而言，一但曾经的价值感被新能源车取代，将很难再次获得像曾经一样的主动性。
因此，深谙这一行业趋势的全新一代迈腾，也做出了创新性的改变。
既然新能源车在智能科技与用户导向上具备着优势，那为何不按照新能源车的思路，来做一台燃油中级车呢？况且，新能源车常见的里程与补能焦虑，在燃油车面前压根不存在。
所以，油电同智和油电同享，既成为了全新一代迈腾的产品打造思路，也成为了其最大的增值点与竞争力。在这种新能源车的思路下，全新一代迈腾首先通过智能车机与智能驾驶辅助的升级拉齐了与主流新能源车的水位。
在智能车机方面，全新一代迈腾采用了内置高通8155芯片的15英寸2K中控大屏，通过具有AI属性的科大讯飞语音解决方案，做到了支持主/副驾唤醒、可见既可说、连续对话、上下文语义理解等功能，让人机交互更加人性化。
而在智能驾驶辅助方面，全新一代迈腾首次配备了IQ.Pilot智能驾驶辅助。这是针对中国路况开发的L2+级辅助驾驶。在日常的城市、高速普通与拥堵场景下，具有自适应巡航、应急加塞处理、识别中国特有障碍物、车道级导航等功能。
此前，新能源车之所以能够对燃油车形成极为猛烈的攻势，除去智能方面的“弯道超车”外，其在舒适性配置上，走的是更为用户取向的打法。当传统燃油车还在考虑取舍时，新能源车则选择了“全给”。
而此次全新一代迈腾，就在乘坐舒适性上进行了全面升级。首先，是在座椅的舒适性配置上，在前排座椅上配备了电动调节、通风加热、按摩与腿托功能。并且后排座椅在具备角度调节的同时，也采用了奥迪A8同款的内向吸风方式。此外，14个扬声器组成的哈曼卡顿音响系统，也进一步提升了车内成员的音乐体验。
作为以“新能源思路”打造的全新一代迈腾，自然要在设计上进行突破。但是这种突破，并非是直接颠覆本来车格，而是在保证“这是一台迈腾”的基础上，变成一台“更创新的迈腾”。这个任务就交给了现任大众外饰设计总监、传奇设计师Marco Pavone。
经他操刀，全新一代迈腾采用了无边界前脸设计。同时贯穿式灯带、扁平发光LOGO，以及将雕塑感与溜背造型结合的车身线条，都出现在了全新一代迈腾之上。可以说，全新一代虽然外观不夸张，但却依然能够在同级中达成一种与主流审美同频的美感。
而来到车内，全新的怀档设计，加上由15英寸2K中控大屏、10.25英寸液晶组合仪表、全球首次采用的11.6英寸副驾屏组成的“三屏组合”，也让全新一代迈腾变得“更新能源化”。但实际上，这还是一台纯正的燃油车。
此外，全新一代迈腾的增值感，还在于对于动力的全面升级。在上一代车型上，迈腾在2.0T车型上采用的是高低功率的动力匹配。而在这一代上，全新一代迈腾则取消了以往的低功率版本，2.0T车型均为380TSI版本，在动力性能上依旧坚守着德系中级车所固有的优势。作为对比，今年大众在中国市场的另一款燃油车途观L PRO也依旧采用的高低功率的产品区隔。而从这一点上看，这也带来了全新一代迈腾全方位的价值力增值感。
当然，全新一代迈腾的增值，不仅单纯来自于通过产品实力的提升，而带来的使用价值。更来自于其所具有的情绪价值。
当市场情绪趋于理性，消费者从购买新能源车型时的新奇感，转变到对日常用车时对于使用品质的理性时，全新一代迈腾的上市，也正好契合了用户心智中对于一台优秀的燃油中级车的期待。
【总结】
今年以来，“油电之争”持续着在刷新着舆论热度。价格战、价值战的声音也此起彼伏。但实际上，真正有定力的品牌与产品，并不会纠结于油比电强，还是电比油强。能够吸收对方的优势电，打造出更务实的符合用户期待的产品，才是真正具有竞争力的强。而从这点来，全新一代迈腾通过对于本身品质的坚守，以及创新式的采用“新能源车思路”来打造产品，才是真正符合市场发展趋势的。而在这种主动式变革的理念所做出的改变，才能真正从根本上对中级车的价格与价值体系，完成高质量的重塑。
The all-new Magotan: Fuel powered cars are not outdated, but you need to know how to move forward
Despite the continued momentum of new energy vehicles, the market always provides the most authentic feedback:
Pure electricity "reduces heat", users "reduce fever", and the imagination of new energy "needs to be realized by adding a fuel tank". Even though new energy vehicles are still harvesting traffic in public opinion, according to the latest data from the China association of Automobile Manufacturers (as of June), gasoline vehicles still have an advantage with a market share of 51.6%. However, the advantage in market share does not mean peace of mind. On the contrary, the popularity of hybrid models also puts greater pressure on gasoline vehicles in the market environment. This indicates that although gasoline vehicles are not yet "outdated" at present, how to maintain the situation has become a top priority.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - figure 1
This requires: firstly, we cannot continue with the traditional approach of making fuel vehicles. The second point is to have a fuel powered car with a benchmark background in the same class, which can use its own iterative innovation to achieve the ability to face new energy vehicles head-on. And in terms of the intelligence and comfort level of new energy, it has sufficient competitiveness. Thus, to promote the overall update and boost of the fuel vehicle market.
And the newly launched all-new Magotan shoulders such a heavy responsibility.
Even if you roll again, you also need to know how to run forward correctly
In the Chinese automotive market, it has long been a consensus in the industry that 'whoever wins a mid size car wins the world'. This comes from the inherent value of mid size cars. For car companies, the mid size car market plays a crucial role in maintaining brand value and expanding sales volume. As a result, this market has always been in a state where newcomers are eager to try and newcomers are under high pressure.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 2
Since 2024, the midsize car market has been turbulent.
On the one hand, joint venture brands have started a price war on new generation models. Some models even offer a competitive price among A-class models. The once stable price and value system is facing a "passive" reshaping.
On the other hand, users in the mid size car market are more rational and pragmatic. It is not only necessary for fuel vehicles to have no anxiety in terms of range and energy replenishment, but also to pursue updated upgrade experiences in terms of intelligence and comfort.
A direct result of this is that the situation of internal competition is becoming increasingly severe.
The price war brought about by internal competition has also become a double-edged sword.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 3
Under the frenzy of price wars, it may be possible to reap short-term sales dividends. But from a long-term perspective, it will also affect the future development of the brand. Once the cost-effectiveness brought by price reduction becomes a habit in the minds of users, the brand will inevitably find it difficult to obtain opportunities to continue to rise in the future.
Therefore, even as the market continues to roll, we also need to know how to move forward correctly.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 4
The launch of the all-new Magotan demonstrates a correct forward running posture for entry-level models in the same class:
From the perspective of price, adhere to the price bottom line that one should have. Although consumers all hope for prices to be 'cheaper'. But once it is so cheap that it deviates from common sense, it is actually a backlash against the value of the product itself. From the perspective of value, by understanding the iterative evolution of mainstream trends, we aim to comprehensively "benchmark new energy" in terms of intelligence, comfort, and power experience.
Once, the Magotan was widely benchmarked in the industry for its performance with benchmark products of the same level. This is because Magotan has achieved no shortcomings in every value point that users pay attention to. And now, with the launch of the all-new Magotan, it also represents its positive shaping of a new value for mid-range fuel vehicles.
Using the innovative sense of added value, crossing cycles and fluctuations
Before the launch of the all-new Magotan, there was actually a sense of anxiety in the mid size gasoline car market.
This is because in the industry development cycle where new energy is the main trend, there are too many fluctuations. The rapid advancement of new energy vehicles in intelligence and comfort, as well as their covetousness of the mid size car market, have made traditional fuel powered mid size cars full of a sense of crisis. Once, the defining power of the mid size car market came from gasoline cars. Nowadays, new energy vehicles are refreshing this market.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 5
For fuel vehicles, once their previous sense of value is replaced by new energy vehicles, it will be difficult to regain the same level of initiative as before.
Therefore, the all-new Magotan, which is well versed in this industry trend, has also made innovative changes.
Since new energy vehicles have advantages in intelligent technology and user orientation, why not follow the idea of new energy vehicles and make a mid fuel vehicle? Moreover, the common range and energy anxiety of new energy vehicles do not exist in front of fuel vehicles.
So, the integration of oil and electricity with intelligence and sharing of oil and electricity has become not only the product development concept of the new generation Magotan, but also its biggest value-added point and competitiveness. Under the concept of new energy vehicles, the all-new Magotan has first aligned itself with mainstream new energy vehicles through the upgrade of intelligent vehicle systems and intelligent driving assistance.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 6
In terms of intelligent car infotainment, the all-new Magotan adopts a 15 inch 2K central control screen with a built-in Qualcomm 8155 chip. Through the AI enabled iFlytek voice solution, it supports functions such as driver/passenger wake-up, visible and spoken, continuous dialogue, and contextual semantic understanding, making human-computer interaction more user-friendly.
In terms of intelligent driving assistance, the all-new Magotan is equipped with IQ for the first time Pilot intelligent driving assistance. This is L2+level assisted driving developed for Chinese road conditions. In daily urban, highway, and congested scenarios, it has functions such as adaptive cruise control, emergency congestion handling, identification of Chinese specific obstacles, and lane level navigation.
Previously, the reason why new energy vehicles were able to launch a fierce attack on fuel vehicles was not only due to their intelligent "overtaking on curves", but also because they adopted a more user oriented approach in terms of comfort configuration. When traditional fuel vehicles are still considering trade-offs, new energy vehicles have chosen "all give".
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 7
The all-new Magotan has undergone a comprehensive upgrade in terms of ride comfort. Firstly, in terms of seat comfort configuration, the front seats are equipped with electric adjustment, ventilation and heating, massage and leg support functions. And the rear seats not only have angle adjustment, but also adopt the same inward suction method as the Audi A8. In addition, the Harman Kardon sound system consisting of 14 speakers further enhances the music experience of the occupants in the car.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 8
As a new generation Magotan built with a "new energy concept", it is natural to make breakthroughs in design. However, this breakthrough is not a direct subversion of the original car design, but rather a transformation into a "more innovative Passat" while ensuring that "this is a Passat". This task was entrusted to the current Volkswagen exterior design director and legendary designer Marco Pavone.
Through his operation, the all-new Magotan adopts a borderless front face design. The all-new Passat features a continuous light strip, a flat illuminated logo, and body lines that combine sculptural and streamlined design. It can be said that although the appearance of the all-new generation is not exaggerated, it still achieves a beauty that is on par with mainstream aesthetics among its peers.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 9
Entering the car, the all-new gear shift design, combined with a "three screen combination" consisting of a 15 inch 2K central control screen, a 10.25-inch LCD instrument cluster, and the world's first 11.6-inch passenger screen, also makes the all-new Passat "updated and energy-efficient". But in reality, this is still a pure gasoline car.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 10
In addition, the added value of the all-new Magotan lies in its comprehensive upgrade of power. On the previous generation model, the Magotan used high and low power matching on the 2.0T model. On this generation, the all-new Magotan has cancelled the previous low-power version, and the 2.0T models are all 380TSI versions, still adhering to the inherent advantages of German mid size cars in terms of power performance. As a comparison, this year's Volkswagen Tiguan L PRO, another fuel powered car in the Chinese market, still uses high and low power product differentiation. From this perspective, it also brings a comprehensive sense of value appreciation to the all-new Magotan.
Of course, the added value of the all-new Magotan comes not only from the improvement of product strength, but also from the practical value it brings. More importantly, it comes from its emotional value.
The all-new Magotan fuel powered car is not outdated, but you need to know how to move forward - Figure 11
When market sentiment tends towards rationality, consumers shift from the novelty of purchasing new energy vehicle models to the rationality of using quality for daily use. The launch of the all-new Magotan also perfectly meets the expectations of users for an excellent mid fuel car in their minds.
【 Summary 】
Since the beginning of this year, the 'oil and electricity dispute' has been continuously refreshing public opinion. The voices of price wars and value wars are also emerging one after another. But in reality, truly strong brands and products do not dwell on whether oil is stronger than electricity or electricity is stronger than oil. Being able to absorb the other party's advantages and create more practical products that meet user expectations is truly competitive. From this perspective, the all-new Magotan's adherence to its own quality and innovative adoption of the "new energy vehicle concept" to create products are truly in line with market development trends. Only through this proactive transformation concept can we truly fundamentally reshape the price and value system of mid size cars with high quality.
句子成分分析：(划分说明
) 提示：框中标识可点击
[In terms (of intelligent car infotainment)], the all-new Magotan adopts a 15 inch 2K (central control screen [with a built-in Qualcomm 8155 chip]).
[Through the AI enabled] iFlytek voice solution,
it supports functions (such as driver/passenger wake-up),
visible and spoken,
continuous dialogue,
and contextual semantic understanding,
making human-computer interaction more user-friendly.
句子语法结构详解：
(spoken 为 speak 的过去分词。)
* adopts 为谓语，采用一般现在时。动词采用第三人称单数形式。
* central 开头为定语从句，引导词 that 被省略。
* screen 为谓语，采用一般现在时。
* enabled 为过去分词，作后置定语。
* voice 为谓语，采用一般现在时。
* supports 为谓语，采用一般现在时。动词采用第三人称单数形式。
* spoken 为过去分词作定语
* making 为现在分词。
* user-friendly 为形容词作宾语补足语(即构成复合宾语)。
* the 为定冠词。a 为不定冠词。
句子相关词汇解释：
Phrase:
| in terms of... | 1) 从...方面来看, 就...而言 2) 依据..., 按照... |
| such as | 1) 例如，比如 2) 像……那样的，诸如……之类的 |
Vocabulary:
| intelligent [in'telidʒәnt] | a. | 1) 有才智的，悟性强的，聪明的 2) （动物、生物等）有智力的，有理解和学习能力的 |
| car [kɑ:] | n. | 1) （小）汽车 2) 火车车厢 |
| infotainment | n. | 1) 资讯娱乐节目 2) 资讯娱乐节目 |
| adopt [ә'dɔpt] | vt. | 1) 采用（某方法），采取（某态度） 2) 收养，领养（小孩） |
| inch [intʃ] | n. | 1) 英寸（相当于2.54厘米，一英尺有12英寸） 2) 少量，短距离 |
| central ['sentrәl] | a. | 1) 中心的,中央的 2) 最重要的,首要的,主要的 |
| control [kәn'trәul] | n. | 1) 控制(能力)，操纵(能力) 2) 限制，约束，管制 3) 操纵装置，开关，按钮 4) 管理权，支配权 |
| screen [skri:n] | vt. | 1) 放映（电影），播放（电视节目） 2) 掩藏，遮蔽，保护 |
| built-in | a. | 内置的，嵌入的，是……的组成部分 |
| chip [tʃip] | n. | 1) 薄片，碎片，碎屑 2) 芯片 3) (chips)炸土豆条 |
| through [θru:] | prep. | 1) 借助，凭借，通过，经由 2) 从某物的一端到另一端, 穿透, 通过 |
| enable [i'neibl] | vt. | 1) 使能够，使有机会 2) 使成为可能，使可行，使实现 |
| voice [vɔis] | vt. | 1) 表示，表达，吐露（感情或意见） 2) 发浊音，发嗓音 |
| solution [sә'lu:ʃәn] | n. | 1) 解决方法 2) 答案，谜底 |
| support [sә'pɔ:t] | vt. | 1) 支持，拥护 2) 帮助，援助 |
| function ['fʌŋkʃәn] | n. | 1) 作用，功能 2) 典礼，宴会 |
| visible ['vizәbl] | a. | 1) 看得见的，可见的 2) 明显的，能注意到的 |
| and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后，接着 |
| speak [spi:k] | vt. | 1) 说，讲述 2) 会说，会讲（某种语言） |
| continuous [kәn'tinjuәs] | a. | 1) 不断的，持续的，连续的 2) 延伸的，遍布的 |
| dialogue ['daiәlɔg] | n. | 1) （书、戏剧或电影中的）对话，对白 2) （组织或国家间为解决问题、结束争端等进行的）对话，讨论，交换意见 |
| contextual [kɔn'tekstjuәl] | a. | 上下文的；下上下文有关的；与语境相关的 |
| semantic [si'mæntik] | a. | 语义的 |
| understanding [,ʌndә'stændiŋ] | n. | 1) 理解，了解 2) 协议 |
| make [meik] | vt. | 1) 使，致使，促使 2) 做, 制作, 创造，创作, 建造 3) 使出现, 形成 |
| interaction [,intәr'ækʃәn] | n. | 互动，相互作用；相互影响，合作 |
| more [mɔ:] | ad. | 1) 更加; 更甚 2) (与形容词或副词连用，构成比较级)更 |
| user-friendly | a. | 方便非专业用户的；便于使用的；易于掌握的 |
句子成分分析：(划分说明) 提示：框中标识可点击
In daily urban,
highway,
and congested scenarios,
it has functions (such as adaptive cruise control, emergency congestion handling, identification (of Chinese specific obstacles), and lane) level navigation.
句子语法结构详解：
(has 为 have 的第三人称单数形式。)
* has 为谓语，采用一般现在时。动词采用第三人称单数形式。
* level 为不带 to 的不定式，作宾语补足语(或称复合宾语)。
句子相关词汇解释：
Phrase:
| such as | 1) 例如，比如 2) 像……那样的，诸如……之类的 |
| cruise control | 巡行车速控制装置（让机动车辆以选定速度行使） |
Vocabulary:
| daily ['deili] | ad. | 每日, 每天 |
| urban ['ә:bәn] | a. | 城市的，都市的，城镇的 |
| highway ['haiwei] | n. | 1) 公路 2) 公用通道 |
| congested | a. | 1) 拥挤的；挤的；（交通）堵塞的 2) 充血的；黏液阻塞的 |
| scenario [si'nɑ:riәu] | n. | 1) （电影或戏剧的）剧情梗概 2) 设想，方案，预测 |
| have [hæv] | vt. | 1) 有，持有 2) 吃，喝, 抽(烟) 3) 患病，出现(某症状) |
| function ['fʌŋkʃәn] | n. | 1) 作用，功能 2) 典礼，宴会 |
| adaptive [ә'dæptiv] | a. | 适应的；有适应能力的 |
| emergency [i'mә:dʒәnsi] | n. | 紧急状况，突发事件 |
| congestion [kәn'dʒestʃәn] | n. | 1) (交通)拥塞；塞车 2) 充血；淤血；黏液阻塞 |
| handling ['hændliŋ] | n. | 1) （对形势、人、动物等的）处理，对付，对待 2) 组织；控制；管理 |
| identification [ai,dentifi'keiʃәn] | n. | 1) 身份证明 2) 鉴定，辨认 |
| Chinese [tʃai'ni:z] | a. | 1) 中国的 2) 中国人的 |
| specific [spi'sifik] | a. | 1) 明确的，具体的 2) 特定的 |
| obstacle ['ɔbstәkl] | n. | 1) 障碍，阻碍，绊脚石 2) 障碍物，绊脚石 |
| and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后，接着 |
| lane [lein] | n. | 1) 车道 2) 乡村小路 |
| level ['levl] | vt. | 1) 摧毁，夷平（建筑物或树木） 2) 使平坦，使平整 |
| navigation [,nævi'geiʃәn] | n. | 1) 航行 2) 导航，领航 |
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