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国内中高端轿车市场,国产车正在对合资车发起反攻
2024-07-16 23:57:56 来源:秒词邦背单词app/软件 阅读:238

国内中高端轿车市场,国产车正在对合资车发起反攻



了解国内车市,你就会知道在轿车领域,在过去相当长一段时间里,国产车企相比合资车企存在着不小的差距。

在燃油车时代小型车市场,有本田飞度和大众Polo,紧凑级轿车市场合资有日产轩逸、丰田卡罗拉、大众朗逸以及大众宝来和速腾等车型。中型轿车市场合资品牌就更强了,丰田凯美瑞、本田雅阁、大众迈腾和帕萨特再加上豪华品牌的奔驰C级、宝马3系以及奥迪A4L。

至于中大型轿车市场,基本上都是被合资车企垄断了,严格来讲是被德系车垄断了。因为长期占据着销量前三的车型,就是奔驰E级、宝马5系和奥迪A6L。

也就是说,轿车领域无论是哪个级别的车型,合资车都占有绝对的统治地位。

大胆猜测一下,如果不是新能源车市场的快速崛起,那么合资车企在轿车领域依然会独占鳌头。但是伴随着新能源车市的发展,2023年国内轿车市场销量冠军已经不是日产轩逸,取而代之的是比亚迪秦PLUS,全年累计销量超48万辆。

对于国内轿车市场来说,秦PLUS的夺冠具有划时代的意义,标志着国产家轿能够正面竞争合资家轿了。

进入到2024年后,众多国产车企依靠着在新能源车领域的优势,加快了赶超合资家轿的步伐,在中型和中大型轿车市场表现出了强劲的增长势头。

根据最新公布的6月销量数据显示,在中型和中大型轿车市场,也就是中高端轿车销量排名前三的车型分别是比亚迪汉、特斯拉Model 3以及比亚迪秦L,这三款车型的销量分别是18698辆、18151辆和18021辆。

除了比亚迪的汉和秦L,极氪001和小米SU7也进入了销量榜的前十。其中极氪001销量为14383辆,小米SU7销量为14296辆。


包括丰田凯美瑞、本田雅阁、奔驰C级、奥迪A4L和宝马5系这几款曾经销量都非常好的中型和中大型轿车,都没有进入到销量榜的前十名。

如此看来,在国内中型和中大型轿车市场,合资车的优势正在逐渐减弱。

不过,从今年上半年的销量数据来看,在国内中型和中大型轿车市场合资车依然很强势。大众帕萨特不仅是唯一一款销量超10万的车型,同时也是销量最好的车型。奔驰C级、奥迪A6L两款豪华轿车累计销量也都超8万辆,迈腾和宝马3系上半年累计销量都在7万辆以上。

在国产轿车中,只有比亚迪汉成绩最为亮眼,上半年累计销量超9万辆,成为中大型轿车的销量冠军。

In the domestic mid to high end sedan market, domestic cars are launching a counterattack against joint venture cars

By understanding the domestic car market, you will know that in the field of sedans, there has been a significant gap between domestic car companies and joint venture car companies for a considerable period of time in the past.

In the era of gasoline powered cars, there were Honda fit and Volkswagen Polo in the small car market, while in the compact sedan market, there were joint ventures such as Nissan Sylphy, Toyota Corolla, Volkswagen Lavida, Volkswagen Bora, and Sagitar. Joint venture brands are even stronger in the mid size sedan market, including Toyota Camry, Honda Accord, Volkswagen Passat, and luxury brands such as Mercedes Benz C-Class, BMW 3 Series, and Audi A4L.

As for the mid to large size sedan market, it is basically monopolized by joint venture car companies, strictly speaking, it is monopolized by German cars. Because the top three best-selling models for a long time are the Mercedes Benz E-Class, BMW 5 Series, and Audi A6L.

That is to say, regardless of the level of car models in the sedan field, joint venture cars have an absolute dominant position.

Boldly guessing, if it weren't for the rapid rise of the new energy vehicle market, joint venture car companies would still dominate the sedan field. However, with the development of the new energy vehicle market, the sales champion of the domestic sedan market in 2023 is no longer Nissan Sylphy, but BYD Qin PLUS, with a cumulative sales volume of over 480000 vehicles throughout the year.

For the domestic sedan market, the victory of Qin PLUS has epoch-making significance, marking that domestic sedans can compete head-on with joint venture sedans.

After entering 2024, many domestic car companies have accelerated their pace of catching up with joint venture sedans by relying on their advantages in the field of new energy vehicles, and have shown strong growth momentum in the mid to large size sedan market.

According to the latest sales data released in June, the top three models in the mid to large sedan market, namely the mid to high end sedan, are the BYD Han, Tesla Model 3, and BYD Qin L, with sales of 18698 units, 18151 units, and 18021 units, respectively.

In addition to BYD's Han and Qin L, the Jike 001 and Xiaomi SU7 also entered the top ten of the sales chart. Among them, the sales volume of Jike 001 was 14383 units, and the sales volume of Xiaomi SU7 was 14296 units.

Including Toyota Camry, Honda Accord, Mercedes Benz C-Class, Audi A4L, and BMW 5 Series, which were once very popular mid to large size sedans, none of them made it into the top ten of the sales chart.

It seems that the advantage of joint venture cars is gradually weakening in the domestic mid to large sedan market.

However, based on the sales data of the first half of this year, joint venture cars are still very strong in the domestic mid to large sedan market. The Volkswagen Passat is not only the only model with sales exceeding 100000, but also the best-selling model. The cumulative sales of Mercedes Benz C-Class and Audi A6L luxury sedans have also exceeded 80000 units, while the cumulative sales of Passat and BMW 3 series in the first half of the year were both over 70000 units.

Among domestic sedans, only BYD Han has the most outstanding performance, with cumulative sales exceeding 90000 units in the first half of the year, becoming the sales champion of medium and large-sized sedans.

句子成分分析:(划分说明)  提示:框中标识可点击

[However], [with the development (of the new energy vehicle market)], the saleschampion (of the domestic sedan market (in 2023)) is [no longer] Nissan Sylphy, but BYD Qin PLUS, [with a cumulative sales volume (of over 480000 vehicles)][throughout the year].

句子语法结构详解:

is 为谓语,采用一般现在时。
the 为定冠词。a 为不定冠词。



句子相关词汇解释:

Phrase:

no longer不再
throughout the year全年; 一年到头; 终年


Vocabulary:

however [hau'evә]ad. 1) 然而, 仍然  2) 无论如何,不管怎样, 究竟怎样  3) (与形容词和副词连用) 不管多么
development [di'velәpmәnt]n. 1) 成长,发展,壮大  2) 研制,开发
new [nju:]a. 1) 新的,刚出现的,新近推出的  2) (the new)新东西,新事物
energy ['enәdʒi]n. 1) 能量  2) 干劲,精力
vehicle ['vi:ikl]n. 1) 交通工具,车辆  2) (赖以表达思想,感情或达到目的的)手段,工具
market ['mɑ:kit]n. 1) 市场,集市,商场  2) 交易,买卖,交易量
sale [seil]n. 1) 销售,出售  2) 销售量
champion ['tʃæmpiәn]n. 1) 冠军  2) 拥护者,捍卫者
domestic [dәu'mestik]a. 1) 本国的,国内的  2) 家用的,家庭的,家务的
sedan [si'dæn]n. 1) 轿车  2) (公共用途的)大厅, 交谊厅
Nissann. [汽车品牌] 日产
but [bʌt]conj. 1) 但是  2) 而, 却
plus [plʌs]n. 1) 好处  2) 加号, 正号(+)
cumulative ['kju:mjulәtiv]a. 1) 累计的,累积的  2) (在力量或重要性方面)聚积的,积累的,渐增的
volume ['vɔljum]n. 1) 卷,册,本  2) 容积,体积
over ['әuvә]ad. 超过,多于,大于

句子成分分析:(划分说明)  提示:框中标识可点击

[For the domestic sedan market], the victory (of Qin PLUS) has epoch-makingsignificancemarking that domestic (sedans can compete [head-on] [with jointventure sedans]).

句子语法结构详解:

(has 为 have 的第三人称单数形式。)

has 为谓语,采用一般现在时。动词采用第三人称单数形式。
marking 为现在分词,作状语。
第1个 sedans 开头为定语从句,引导词 that 被省略。
compete 为谓语。
can 为情态动词。the 为定冠词。



句子相关词汇解释:

Phrase:

joint venture合资企业


Vocabulary:

domestic [dәu'mestik]a. 1) 本国的,国内的  2) 家用的,家庭的,家务的

n. 1) 佣人,家佣  2) 家庭矛盾,纠纷
sedan [si'dæn]n. 1) 轿车  2) (公共用途的)大厅, 交谊厅
market ['mɑ:kit]n. 1) 市场,集市,商场  2) 交易,买卖,交易量
victory ['viktәri]n. 胜利,成功
plus [plʌs]n. 1) 好处  2) 加号, 正号(+)
have [hæv]vt. 1) 有,持有  2) 吃,喝, 抽(烟)  3) 患病,出现(某症状)
epoch-making ['i:pɔk,meikiŋ]a. 划时代的;开创新纪元的;意义重大的
significance [sig'nifikәns]n. 1) 意义,重要性  2) 含义,意义
mark [mɑ:k]vt. 1) 标明方位,标示  2) 做记号,做标记
that [ðæt]a. 那(个)
head-onad. 迎面地, 迎头地

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