原文:
当以为3月新能源车的销量会迎来井喷时,小鹏的表现却出乎意料。
近日,小鹏汽车公布最新交付量数据。今年3月,小鹏汽车共交付新车9026辆,环比增长99%,同比增长29%。然而,增长的销量数据,背后却暗藏隐患。
今年3月,小鹏汽车的销量落后于问界、理想、蔚来、零跑、极氪等造车新势力。今年一季度,小鹏汽车已经连续3个月月销量均未突破一万辆。
具体车型来看,小鹏汽车今年一季度累计交付的2.1万辆新车中,X9占比超过36%,而P7i、G6和G9的销量仍然不尽如人意。
销量表现平平背后,小鹏汽车也屡因产品质量问题被消费者投诉,一些早期承诺的智驾功能也未如期兑现。
就小鹏汽车销量表现、消费者的投诉、小鹏汽车未来新品牌和产品布局等问题,《消费者报道》向小鹏汽车方面发去了采访函,截至发稿前未获回复。
购买造车新势力的产品,小鹏已经不是消费者的首选了吗?
曾经在“陪太子读书”中扮演“太子”的小鹏,却慢慢成为“陪读”。
曾经,“蔚小理”雄踞自主品牌新能源车市场,让外界看到了传统车企以外的造车力量,也让消费者获得更多的买车选择。
然而,造车新势力们早已物是人非。
小鹏汽车公布的最新交付量数据显示,今年3月,小鹏汽车共交付新车9026辆,环比增长99%,同比增长29%。
小鹏汽车2024年一季度销量(来源:小鹏汽车官方微信公众号)
看上去,小鹏的销量数据非常完美。然而,今年一季度,小鹏汽车已经连续3个月月销量均未突破一万辆。
与此同时,小鹏的竞争对手们却在高歌猛进。
部分造车新势力3月销量数据(来源:车企官方;统计、制图:消费者报道)
今年3月,广汽埃安、问界AITO、理想汽车、零跑汽车、极氪汽车、蔚来汽车的销量分别为32530辆、31727辆、28984辆、14567辆、13012辆和11866辆。小鹏汽车,已经成为造车新势力销量榜中的“老七”。
前有埋伏,后有追兵。哪吒汽车3月交付新车8317辆,而岚图3月交付新车6122辆。
小鹏X9(来源:小鹏汽车官方微博)
从具体车型来看,小鹏汽车似乎得了“X9依赖症”。今年一季度,X9累计交付7872辆新车,占小鹏汽车一季度交付量的36%。然而,P7i、G6和G9等曾经的“全村的希望”,销量表现却不尽如人意。
销量下滑的客观原因有很多,不过内因永远是关键。比如,小鹏汽车引以为傲的智驾,却屡被消费者投诉维权。
今年1月,上海的徐先生向《消费者报道》反映,称其小鹏G6汽车在购车后不久出现多项驾驶辅助故障功能故障提示的问题,事发时车辆的全速自适应巡航、车道居中辅助、360全景影像、NGP等功能均无法使用,购买2个月的新车需要更换PCU动力控制模块。
车辆出现多项驾驶辅助功能故障提示(消费者供图)
2023年11月,数百位小鹏P5车主公开发布致何小鹏及小鹏汽车车主、准车主的联名信,称在提车近两年时间内并未体验到此前官方宣传的 CNGP(城市导航辅助驾驶)服务。
公开信称,2021年9月小鹏发布旗下首款配备两颗激光雷达的P5车系,小鹏汽车创始人何小鹏宣布:P5支持CNGP,未来将开放全国城市。不过截至目前仅有5个城市部分大路支持 CNGP,不满足全国各地城市需求。
在2023年小鹏汽车1024科技日上,小鹏汽车宣布 XNGP(全场景智能辅助驾驶)将在年底支持25~50个城市的自动辅助驾驶,不过作为CNGP首发车型的 P5“得不到任何支持”,且2024款小鹏P5已不再搭载高阶芯片+雷达。公开信称,车主尝试与官方联系却得到“因为P5是竖屏,不支持适配”的回应。
除了产品质量问题和“画饼”的智驾,小鹏汽车本身的产品布局也存在不足。
目前,小鹏汽车在售的车型普遍在20~40万元的价格区间,此区间不仅有造车新势力,还要面临比亚迪、特斯拉等行业龙头的竞争。为此,去年以来,小鹏汽车多次将主力车型降价销售,目前小鹏G6的起售价已经降至18.99万元。
此外,为了抢占主流车型市场,小鹏将在今年北京车展推出全新品牌,新品牌将会带来10~15万元的车型,让经济型汽车也能搭载智驾配置。
不过,在此之前,小鹏要做的,是先保证自己不被消费者抛弃。
译文:
When Xiaopeng thought that the sales of new energy vehicles would surge in March, his performance was unexpected.
Recently, Xiaopeng Motors announced the latest delivery volume data. In March of this year, Xiaopeng Motors delivered a total of 9026 new cars, a month on month increase of 99% and a year-on-year increase of 29%. However, the growing sales data hides hidden dangers behind it.
In March of this year, Xiaopeng Motors fell behind new car making forces such as Wenjie, Ideal, NIO, Zero Run, and Jike in terms of sales. In the first quarter of this year, Xiaopeng Motors has not exceeded 10000 units in sales for three consecutive months.
In terms of specific vehicle models, among the 21000 new cars delivered by Xiaopeng Motors in the first quarter of this year, the X9 accounted for over 36%, while the sales of P7i, G6, and G9 were still unsatisfactory.
Behind the mediocre sales performance, Xiaopeng Motors has also been repeatedly complained about by consumers due to product quality issues, and some early promised intelligent driving functions have not been fulfilled as scheduled.
Consumer Reports has sent an interview letter to Xiaopeng Motors regarding its sales performance, consumer complaints, future new brands, and product layout. As of the time of publication, no response has been received.
Is Xiaopeng no longer the first choice for consumers to purchase products from new car manufacturers?
From "Weixiaoli" to "Ewenli Zero Krypton Weixiaoli"
Xiaopeng, who once played the role of the Crown Prince in "Accompanying the Crown Prince in Reading," gradually became a "companion in reading.".
Once, "Weixiaoli" dominated the independent brand new energy vehicle market, allowing the outside world to see the power of car manufacturing beyond traditional car companies and providing consumers with more choices to buy cars.
However, the new forces in car manufacturing have long been changing.
According to the latest delivery data released by Xiaopeng Motors, a total of 9026 new cars were delivered in March this year, an increase of 99% month on month and 29% year-on-year.
Sales volume of Xiaopeng Auto in the first quarter of 2024 (source: official WeChat official account of Xiaopeng Auto)
It seems that Xiaopeng's sales data is very perfect. However, in the first quarter of this year, Xiaopeng Motors had not exceeded 10000 units in sales for three consecutive months.
Meanwhile, Xiaopeng's competitors are advancing rapidly.
Sales data of some new car manufacturers in March (source: official car companies; statistics and graphics: consumer reports)
In March of this year, the sales of GAC Aion, Wenjie AITO, Ideal Automobile, Zero Run Automobile, Jike Automobile, and NIO Automobile were 32530 vehicles, 31727 vehicles, 28984 vehicles, 14567 vehicles, 13012 vehicles, and 11866 vehicles, respectively. Xiaopeng Motors has become the "seventh" in the sales chart of new car making forces.
There is an ambush at the front and a pursuer at the back. Nezha Automobile delivered 8317 new cars in March, while Lantu delivered 6122 new cars in March.
Xiaopeng X9 (Source: Xiaopeng Automobile Official Weibo)
From the specific model, it seems that Xiaopeng Motors has developed X9 dependency syndrome. In the first quarter of this year, X9 delivered a total of 7872 new cars, accounting for 36% of Xiaopeng Motors' delivery volume in the first quarter. However, the sales performance of former "village wide hopes" such as P7i, G6, and G9 was not satisfactory.
Consumer complaints, Xiaopeng cannot ignore them
There are many objective reasons for the decline in sales, but internal factors are always the key. For example, Xiaopeng Automobile's proud intelligent driving has been repeatedly complained about by consumers for rights protection.
In January of this year, Mr. Xu from Shanghai reported to Consumer Reports that his Xiaopeng G6 car had multiple driving assistance malfunction prompts shortly after purchase. At the time of the incident, the vehicle's full speed adaptive cruise control, lane centering assistance, 360 degree panoramic imaging, NGP and other functions were all unusable. A new car purchased for 2 months needed to replace the PCU power control module.
句子分析1:
In the first quarter of this year, Xiaopeng Motors has not exceeded 10000 units in sales for three consecutive months.
句子成分分析:
[In the first quarter (of this year)], Xiaopeng Motors has not exceeded 10000 units [in sales] [for three consecutive months].
句子语法结构详解:
* exceeded 为谓语,采用现在完成时。
* has 为助动词。the 为定冠词。
相关语法知识:
时态
助动词
句子相关词汇解释:
Phrase:
this year | 今年 |
Vocabulary:
first [fә:st] | a. | 1) 第一的 2) 最初的; 最先的 |
quarter ['kwɔ:tә] | n. | 1) 三个月时间,季度,季 2) 四等份之一 |
motor ['mәutә] | n. | 1) 发动机,马达 2) 汽车 |
exceed [ik'si:d] | vt. | 1) 超过(数量) 2) 超越(法律、命令等)的限制 |
unit ['ju:nit] | n. | 1) 单独的事物,单位,单元 2) [商]一件商品 |
sale [seil] | n. | 1) 销售,出售 2) 销售量 |
three [θri:] | num | 三 |
consecutive [kәn'sekjutiv] | a. | 连续不断的 |
month [mʌnθ] | n. | 1) 月,月份 2) 约30天的时间,一个月的时间 |
句子语法错误检查:
In the first quarter of this year, Xiaopeng Motors has not exceeded 10000 units in sales for three consecutive months.
主谓不一致。建议把 has 改为 have。 (详解)
句子相关学习点:
句子分析2:
Consumer Reports has sent an interview letter to Xiaopeng Motors regarding its sales performance, consumer complaints, future new brands, and product layout.
句子成分分析:
Consumer Reports has sent an interview letter to Xiaopeng Motors [regarding its sales performance, consumer complaints, future new brands, and product layout].
句子语法结构详解:
(sent 为 send 的过去分词。)
* sent 为谓语,采用现在完成时。
* its 为物主代词。has 为助动词。an 为不定冠词。
相关语法知识:
时态
并列连词
助动词 | 物主代词
句子相关词汇解释:
Phrase:
send...to... | 1) 把...送到... 2) 寄...给... |
Vocabulary:
consumer [kәn'sju:mә] | n. | 消费者,顾客,用户 |
report [ri'pɔ:t] | n. | 1) 报告,汇报,记述 2) 报道 |
interview ['intәvju:] | n. | 1) 面试,面谈 2) (常指公开的)记者采访,访谈 |
letter ['letә] | n. | 1) 信件 2) 字母 |
motor ['mәutә] | n. | 1) 发动机,马达 2) 汽车 |
regarding [ri'gɑ:diŋ] | prep. | 关于;至于 |
its [its] | a. | 它的 |
sale [seil] | n. | 1) 销售,出售 2) 销售量 |
performance [pә'fɔ:mәns] | n. | 1) 表演,演出 2) 艺术上的表现,演技 |
complaint [kәm'pleint] | n. | 1) 抱怨,埋怨,控告 2) 疾病 (尤指不严重或影响身体某部位的疾病) |
future ['fju:tʃә] | a. | 将来的,未来的,将来发生的 |
new [nju:] | a. | 1) 新的,刚出现的,新近推出的 2) (the new)新东西,新事物 |
brand [brænd] | n. | 1) 品牌 2) 类型 |
and [ænd] | conj. | 1) 和, 与, 同, 并 2) 然后,接着 |
product ['prɔdʌkt] | n. | 1) 产品,制品 2) (自然、化学或工业过程的)产物,生成物,产品 |
layout ['leiaut] | n. | 布局 |
句子语法错误检查:
(未发现错误)
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