截屏图

“弹窗怎么关也关不完，为什么不能一键关闭？”近日，有市民向媒体反映，电脑里的360安全卫士软件弹窗不断，“弹窗设置”中的选项有50余项之多。5月20日，记者就上述问题致电360安全卫士客服，对方回应，各类弹窗都可以关闭，但没有一键关闭弹窗广告的功能。

从采访中看到，这个弹窗功能未免过于夸张，选项居然有50多个，需要用户一个一个点掉。有趣的是，受访者挨个“产品推荐”“焦点资讯”“今日精选”“每日热点”“精选推荐”等页面上能看到的所有弹窗选项，却发现弹窗广告依旧没有消停，只是频率有所下降，变为一小时左右弹一次。

不难想象这个弹窗功能设计得有多“精巧”，无论用户怎么做，都没法确保获得一个“清净”的体验。

弹窗广告堪称互联网痼疾之一，也已经成为治理重点。2022年出台的《互联网弹窗信息推送服务管理规定》，就明确要求“确保弹窗广告一键关闭”；2023年10月，工信部还组织召开行政指导会，专门规范企业电脑PC端应用，强调不得以“默认同意”等方式强制用户接受产品自启动进行弹窗或提供相关服务。

从报道的状况看，受访者反映的问题似乎已经涉嫌违反相关规定。那么监管也应当及时介入，对相应问题进行调查并做出处理。

弹窗问题之所以顽固，根本上还是因为有利可图。曾有媒体报道，有业内人士测算，以一个5秒钟的App开屏广告为例，用户每天打开10次就相当于看了近1分钟的广告，长期积累产生的极大曝光量和曝光时间，让其成为颇受广告主青睐的广告展出形式。据统计，某些App开屏、弹窗类广告带来的收入，可占到广告总收入的80%。

但从现在的主流态度上，把业务押注于弹窗广告，倒更像是一种饮鸩止渴。就以360为例，其4月发布的财报显示，2023 年全年其营收为 90.55 亿元、同比下降 4.89%；而互联网广告及服务业务营收为 45.21 亿元，占了营收的近一半，却也同比降了4%。

这也能从一定程度说明，弹窗广告这种令人反感的广告模式，已经渐渐被用户所抛弃了。在这个大背景下，如果企业对用户心态缺乏感知，在营收压力之下进一步加剧骚扰，搞出“50个弹窗选项”，试图进一步榨干用户注意力，只会适得其反。

弹窗“关不掉”引发吐槽，证明这是一种已经过时的商业模式，和日益高涨的权利意识之间形成了冲突，企业需要去创新经营模式。

当然，也有许多依赖弹窗业务的企业只想着赚一笔块钱，他们大概也不会理会“发展要有长远眼光”的规劝。这对监管也是个提醒，治理还是需要保持常态化，不断提升处罚力度，并进行相应的手段创新，比如强化实时监控和信息追踪，真正从技术手段上封堵弹窗广告的漏洞，确保人们能够获得一个清爽的互联网空间。

新闻译文：

Screenshot

"Pop ups can't be completely closed, why can't they be closed with just one click?" Recently, some citizens reported to the media that the 360 security Guard software on their computers keeps popping up, and there are more than 50 options in the "pop-up settings". On May 20th, the reporter called 360 Security Guard customer service regarding the above issue, and the other party responded that all types of pop-up windows can be closed, but there is no one click function to close pop-up advertisements.

From the interview, it can be seen that this pop-up function is somewhat exaggerated, with over 50 options that users need to click on one by one. It is interesting that the respondents found that all the pop-up options they could see on pages such as "product recommendations", "focus information", "today's selection", "daily hot topics", "selected recommendations", etc., did not stop, but the frequency of pop-up ads decreased, becoming about once an hour.

It is not difficult to imagine how ingeniously designed this pop-up function is, no matter what the user does, they cannot guarantee a "clean" experience.

Pop up advertising is one of the chronic diseases of the Internet and has become the focus of governance. The Administrative Provisions on Internet Pop up Information Push Service issued in 2022 clearly requires "to ensure that pop up ads are closed with one click"; In October 2023, the Ministry of industry and Information Technology also organized an administrative guidance meeting to specifically regulate enterprise PC applications, emphasizing that users should not be forced to accept product self startup pop ups or provide related services through "default consent" or other means.

From the reported situation, it seems that the issues reported by the respondents are suspected of violating relevant regulations. So regulation should also intervene in a timely manner, investigate and handle corresponding issues.

The reason why the pop-up problem is stubborn is fundamentally because it is profitable. There have been media reports, and industry insiders have calculated that taking a 5-second app screen opening advertisement as an example, users can open it 10 times a day, which is equivalent to watching nearly a minute of advertising. The accumulated exposure and time over time have made it a popular form of advertising display among advertisers. according to statistics, the revenue generated by certain apps opening screens and pop-up ads can account for 80% of the total advertising revenue.

But from the current mainstream attitude, betting on pop-up ads is more like drinking poison to quench thirst. Taking 360 as an example, its financial report released in April showed that its revenue for the full year of 2023 was 9.055 billion yuan, a year-on-year decrease of 4.89%; The revenue of Internet advertising and service business was 4.521 billion yuan, accounting for nearly half of the revenue, but also decreased by 4% year on year.

This can also indicate to some extent that pop-up ads, an annoying advertising model, have gradually been abandoned by users. In this context, if a company lacks perception of user mentality and further intensifies harassment under revenue pressure, creating "50 pop-up options" and attempting to further drain user attention, it will only have the opposite effect.

The pop-up window "cannot be closed" triggered roast, proving that this is an outdated business model, which has formed a conflict with the rising awareness of rights, and enterprises need to innovate their business model.

Of course, there are also many companies that rely on pop-up business and only want to make a profit, and they probably don't pay attention to the advice of "having a long-term vision for development". This is also a reminder to the regulation. Governance still needs to maintain normalization, constantly improve punishment, and carry out corresponding means innovation, such as strengthening real-time monitoring and information tracking, truly plugging the loopholes of pop-up ads from the technical means, to ensure that people can access a clean Internet space.

重点词汇

• 截屏 screenshot ; screen capture ; print screen

• 弹窗 CPM ; Popup ; pop

• 卫士 bodyguard

• 余项 remainder ; residue ; remainder term

• 致电 Call ; send a telegram

• 客服 customer service

• 未免 rather ; really ; a bit too ; be a bit too ; truly ; would naturally

• 夸张 exaggerate ; hyperbole ; dramatize ; theatricality ; overstate ; overdo ; magnify

• 挨个 one by one ; in turn ; approach ; touch ; take turns doing sth. ; do sth. one by one

• 精选 selected ; choice ; concentration ; culling ; carefully chosen ; sift ; cherry-pick

句子成分分析：

This can also indicate to some extent | that pop-up ads, <an annoying advertising model>, have [gradually] been 

abandoned [by users].

句子语法结构详解：

* indicate 为谓语。
* that 为连词，引导宾语从句。
* an annoying advertising model 为同位语
* abandoned 为谓语，采用现在完成时和被动语态。
* can 为情态动词。this 为指示代词。have, been 为助动词。an 为不定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

句子成分分析：

[Of course], there are [also] many companies (that rely on pop-up business and only want to make a profit), || and 

they probably don't pay attention to the advice (of "[having a long-term vision [for development]])".

句子语法结构详解：

(don't = do not)

* there 引导 there be ... 句型, 表示“有”的意思。
* are 为系动词作谓语，采用一般现在时。
* that 为关系代词，引导定语从句。
* rely 为谓语，采用一般现在时。
* want 为谓语。
* to make 为不定式，作宾语。
* 第2个 and 为并列连词，连接并列句。
* pay 为谓语，采用一般现在时。
* having 为现在分词。
* they 为人称代词主格。do 为助动词。the 为定冠词。a 为不定冠词。

句子相关词汇解释：

Phrase:

Vocabulary:

以上是秒词邦为您整理编写的文章《马上评｜“关不完”的弹窗广告，何时能还用户一个清净？ ——秒词邦背单词app》的全部内容。秒词邦是国内权威分题型分考点背诵中高考/四六级考研/专升本/出国单词的专业单词软件。扫描如下小程序码，进入秒词邦官方小程序获取更多英语相关资料！ 【关键词：高考单词；高考英语；高中单词；高中英语；单词app；单词软件；记单词app；记单词软件；背单词软件；背单词app；英语单词；四六级单词；四六级英语；四六级单词app；四六级单词软件；考研单词app；考研单词软件；核心单词；高考冲刺复习；高考英语教材；高考英语真题；四六级真题；四六级试题；考研真题；考研英语单词；考研英语真题】